Tuesday 6 July 2010

Englands new sponsors

Interesting! I sometimes wonder if the FA really do have a plan or whether they make stuff up as they go along. I realise that in football things change and reactions are always needed to what's in front of you, but heavens above do the FA have even a basic plan? In business there was always a tactic known as 'The American Plan' and that was very simply to keep throwing money at a problem until it was fixed. The building of Wembley reminded me of that, construction was out of control and yet the solution was to keep emptying the till and get the gates open as quickly as possible. More hold ups meant more money, an expensive treadmill if there ever was one.


So here we are, approaching a World Cup, the Manager is rumoured to be thinking of joining AC Milan after the competition, of which we are guaranteed to win, so what do the FA do? I know, lets throw some more money after that little problem. Result? Of course its the right thing to do, after all we have the Nationwide as our main sponsor, a very typically loyal English (British) company waiting to part with another £20m to continue their devoted support of the national team. Surely if we win the World Cup they'll part with another £20m, won't they? Well actually they won't and who can blame them; after such a dismal performance shouldn't the FA be handing out refunds to sponsors and fans alike?

Throw out a net and see what other large fish we can find, oh dear this looks interesting, what can suit our image better than the Nationwide Building Society but that so very typical American company known as Facebook! Oh my giddy Aunt! Answer this question, who is going to be the first person in the queue to buy an England shirt with Facebook plastered all over it? Form a very short line here if you will. Prestige, suitability, admiration, all great words but lost on this current bunch of FA mandarins, lets try greed, ignorance, short-sighted, words they feel much more at home with. Can this summer get any worse?

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